A meaningful soda tax — say a penny per ounce on sugary drinks — is an important part of a bigger policy strategy. Local and regional governments are already experimenting with it, and the sky has yet to fall. A shorter version of this piece appeared on Marketplace today. One battle centers on how to make us better eaters and, especially, drinkers. The food industry has responded by trundling out its experts — most notably Derek Yach , formerly an anti-tobacco hero at the World Health Organization, now a pro-Pepsi pundit at Pepsi — but also running adverts castigating soda taxes as a toll on the poor. Tax the sugar in the drink and the consumption goes down, right? This looks harder to evade — taxing food is always going to affect the poor disproportionately because poor people spend a greater proportion of household budgets on food than the rich. Previous Post Previous Pessimism of the intellect and….
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