Gotta love the versatility there. I think nature and society somehow inspires a lot of the designs and styles of the collections. The brand provides a wide range of edgy, hip yet comfortable streetwear apparels for their customers to flaunt as their day-to-day ensemble. So it comes back to the core where we are truly inspired by everything that is happening to us in our everyday life and also the society that we live in. Because it was a solo venture into the industry, I learnt so much about different aspects of an online business and how to run one. Did you face challenges at the beginning and how did you overcome them? I see the apparels in both brands as part of someone's life and the reason they wear it is because it resonates to their style, hobbies, and the things they love every day.
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